Core Values

10 Values that guide our work every single day



Lead with LOVE.

Everything we do starts with love. We love this work, we love our clients, and we love each other. We assume best intentions, choose kindness ALWAYS, and believe that everyone is doing the best they can.


Fulfillment is not a privilege.

Not everyone is given the same opportunities, support, and security. We've all gotta eat and pay the rent and sometimes that means taking on work that we don't love.

We've built this company on the foundation that everyone can find greater connection and meaning in their work and life.

This is true whether you're immersed in your lifework, working for a paycheck, or just trying to figure things out.


Money supports free(dom).

We believe in our ability to help you uncover your Superpower and bring your Story to the world and we're ready to put 120% into working with you. It's important that you're committed to investing in your success. It’s for this reason that we have weekly free content as well as Premium Subscriber content to dive deeper into the storytelling concepts and help support our work.

Lastly, we want our products and services to remain available to people from all different backgrounds and socioeconomic statuses, it is for this reason that we offer a select number of scholarships each year. These scholarships can be applied to our Group Coaching programs.

Head over this way to apply for a scholarship.


A good 'no' makes space for a great 'yes'.

You know the feeling when something is almost right? We've been around the block enough times to know how icky it feels to say 'yes' when we really mean 'no'.

Everyone wins when it's a 'hell yes' from both sides. If it's not, it's a gift to say 'no'. 

You've only got an allotted number of years, days, hours on this planet. Don't waste your time (or their time) on anything less than great.


Me before We.

You can't give what you don't have. And you can't have what you don't make time for.

Around here, self-care isn't just a buzzword that we give lip service to, it's an act of service. 

Self care allows you to do all the amazing, ridiculous, world-changing stuff you've set out to do. 

When you're running at full steam, you're unstoppable.

The world needs more unstoppable. 


Trust...then test.

When a creative idea arises, we say 'yes' first. Then we try it out and see if it works.

The purpose of Storytelling is that it makes the right things happen. We believe in consistent iteration and improvements based on what's working and what's not.


If it doesn't flow, it goes.

Danielle LaPorte said it best, 'No Striving'. 

If a client is meant to work with us or an email is meant to be answered or a request is meant to be accepted, it will. We operate under the belief that, when you're letting your Story lead the way, the right things will happen. The right things will flow.

You can put forth effort in support of your Story and then enjoy the unfolding.


We're not for everybody.

We have a unique sense of humor, our brand name has a curse word in it, and we're unshakably positive.

We believe, whole-heartedly, in the power of Superpowers + Story.

We're committed to serving our customers, partners, and community in the highest possible way which sometimes means saying "hey, we're not the right fit for what you need, have you tried _____?"


Awesome lives here.

We don't do ok, mediocre, meh. Everything you see here has been made with love and vetted by us. 

We know you're super busy (changing the world and all) and we promise that you can expect value no matter how or when you choose to engage with us. 

Side note: Think of something that would make our site even more awesome? Please let us know!


Celebrate often.

Celebrate your Story. Celebrate your success. Celebrate your failure. Celebrate your good hair day. Celebrate getting to inbox zero. Celebrate a friend. Celebrate the sun rising and setting. Celebrate making it this far.

Because if you're not having fun, what's the flipping point?