Why does story matter? | Part 2

Earlier this week, I told you a story about the power of story to illustrate why your story matters so much. Now, let's dive in a little deeper...

There are two types of stories:

  1. The stories we tell ourselves

  2. The stories we tell the world

Each one plays off of the other. 

The way you talk to yourself impacts the way you tell others about yourself and the opposite is also true. 

For example, if I want to be a fashion blogger but my internal narrative says that I'm no different from every other blogger and I have nothing exciting to offer it's likely that I won't tell anyone about my dreams of fashion blogging. And, if I do, I won't have any confidence or energy behind it and it could end up having a negative effect. 

On the flip side, say I am a fashion blogger and already have content and photos and a website. I love blogging but also have a full-time day job and am afraid of losing my steady income. So, when I am out at networking events, I only talk about my day job and never mention my fashion blog. Talking about my day job leads to new connections and opportunities related to that field and, the next thing I know, I'm miles from my dream of fashion blogging. 

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I call this phenomenon the Story Engine. 

We're all familiar with Search Engine Optimization (if you're not, here's a helpful article). I believe that the stories we tell work the same way as Keywords do in Search Engine Optimization. 

As humans, we're wired for connection and we're always looking for ways to connect with others. When you're telling the right story, the right people will hear your 'keywords' and respond to you in a way that moves you forward. 

Every conversation (both internal and external) has the power to change the course of your life. 

This is the power of story. Cool, huh? 

In the same way, when you're telling the wrong story, the wrong people will connect you to the wrong things. You'll get the wrong jobs, meet the wrong people, attract the wrong customers. 

The philosophy that I have built Tell Your Damn Story around is this:

When you tell the right story, the right things happen. That's it, plain and simple.