Over the course of the 30-day group coaching program, you’ll have the opportunity to uncover, craft, and tell your story in a way that attracts the right audience and stems from a place of deep authenticity.
1 one-on-one 30-minute discovery session with Kat to get clear on your storytelling goals, talk through your challenges, and create a plan for coaching success
A small group setting of 8-12 participants
Weekly group video coaching calls to share progress, get feedback, and overcome storytelling hurdles
Weekly storytelling workshops led by Kat to demystify storytelling for your business, create a model and narrative for success, design a strategy, and build a Brand Style Guide so that your storytelling remains cohesive as you build your business
Continuous editing, troubleshooting, and feedback via email for the full 30 days
$50 post-program story checkup calls with Kat for 3 months
Entrepreneur who has started or is starting a business and needs help to clarify your brand mission and story
Small-business owner who wants to design copy and marketing that resonates with your ideal audience
Content creator (blogger, video blogger, podcaster, social media influencer) who wants to frame the narrative arc of your episodes, posts, and articles and create a strategy that supports your voice and vision
Marketing or communications professional working for a startup or small-business who needs help designing a compelling and captivating storytelling strategy for the business you work for
I KNOW I have a cool, unique, and compelling story to share. I don’t know where to start!
The narrative that I have right now isn’t working and I’m not sure how to re-write it so that it attracts the right audience
There is SO MUCH NOISE. How do I stand out?
I’m talking to a wide range of people, how do I create a story that appeals to multiple groups?
How do I create a sustainable storytelling strategy for my business? I have a small team and we don’t have a lot of resources to put towards this.
How do I use storytelling to spark a conversation with my audience?
How do I tell my personal story in a way that supports and aligns with my business?
30 minute one-on-one session with Kat during or before Week 1 kickoff
Ability to attend each weekly 60-minute group coaching call (at a time that is convenient for the group)
Commitment to attend the 4 video storytelling workshops or watch the recordings on your own schedule
In week 1, you’ll meet the group and have your 30-minute one-on-one discovery call with Kat. You will also be invited to join the first of two storytelling workshops led by Kat to help you uncover your narrative and set your business up for storytelling success. You’ll be asked to define your goals and intentions for the program and share where you are at on the journey so far. This will also be a time to look at what is working and where you’re running into trouble with defining and crafting your compelling story.
In week 2, we’ll dive into crafting your narrative and get to the heart of what you’re trying to communicate with your audience. We’ll do a group brainstorming session to share ideas, insights, and creative possibilities for designing a narrative that works for your business. You’ll also be invited to join the 2nd storytelling workshop led by Kat where we’ll explore voice, tone, and avenues for impactful storytelling.
In week 3, we’ll take what you’ve created in week 1 + 2 and begin to edit and refine your core story so that it’s cohesive, powerful, and aligned. You’ll receive tailored feedback from Kat and the rest of the group. You’ll begin to build out your long-term storytelling strategy including website copy, marketing flow, social media tone and voice, and customer feedback channels. You’ll also be invited to join the 3rd storytelling workshop led by Kat where we’ll get clear on storytelling strategy and what it looks like to build a powerful content engine.
In week 4, you’ll learn how to create and build your Brand Style Guide so that your story remains intact as you grow and scale. We’ll also take a deeper look into other creative ways of storytelling in your business. We’ll look at public speaking storytelling, events, video, social media, pitching, and networking. You’ll be asked to formulate your 30 second ‘pitch’, share it with the group, and get feedback. You’ll also be invited to join the 4th storytelling workshop led by Kat where we’ll dive into your Style Guide, what should be included, when to use it, and how to keep it updated as your brand flourishes.
4 hours of specially-designed video workshops around the art of storytelling for business
Continuous feedback and support from Kat and the group for the full 30-days
An awesome 30-second ‘pitch’ to use when talking about your business in networking and events
Concise and compelling copy to use on your website, social media, and marketing
A clear strategy to keep your story engine going as you grow your business
A template and framework for building out your Brand Style Guide
Expert, honest feedback, and guiding questions from Kat, a renowned storytelling coach
$50 story checkup calls with Kat for 3 months post-program
“Kat Short is not only brilliant she is a mastermind with words and ideas that solve problems, but she is also a kind soul with so much heart and compassion for others. Making an investment with Kat has been one of my best because she gives freely like no one else I know, and every moment spent with her and her material moves you forward and sparks your own spirit of creativity. I value Kat and can’t wait to work with her again in the future.”
- Rebecca Keselburg | Inspiring Your Shine
“Kat has meticulously designed her one-on-one sessions so you free yourself from distractions and scattered ideas and refocus on your “Why”. After my two sessions with her I realized how many things changed, unintentionally, within my organization that were pulling us away from achieving our mission and telling our true story. Her genuinely curious, thorough and thoughtful questions helped me identify very quickly what needed to change and what the focus of our message and story should be - starting tomorrow! Within 48 hours, after some long brainstorming sessions, I had full clarity on how to tell 109’s story; a doable list of action items and a solid rebranding strategy. Most importantly, her sessions left me with the belief that we playing small does not serve the world. We are all meant to shine through our stories, not just some of us, all of us.”
— Leticia Gonzalez-Reyes | 109 World
“Kat is clearly doing her soul work; she is the gardener of your story, and her tools are intuition and loving guidance. She will gather up the truth inside you that you’ve been longing to meet and plant it (and it is, as always, up to you to water it). The tangible things she gives you to leave with are truly gifts from a wise woman—every person wanting to connect more deeply to themselves, their bodies, their mission on the planet and their Truth could benefit from a story session with her. Thank you for this blessing, Kat!”
— Amy Segreti | Live All of You
“Kat delivers kind, calming clarity. She is the person to turn to when your own scattered ideas are slipping through your fingers. Her thorough and thoughtful investigation into Free Body Project is helping our team unravel the important threads of our story to re-weave something magnificent. ”
— Sydney Skov | The Free Body Project
“Everyone knows a good story when they see or hear one. But figuring out your own story or that of your company is incredibly hard. That’s where Kat comes in. She will help you identify and clarify your story and brand. She will pinpoint your message before you even knew you had one. After working with Kat you will see your brand with fresh eyes and will gain a new perspective and that’s so impactful. Most importantly, she brings passion and innovation and deeply cares about your mission and success.”
— Zarko Palankov | LEADIN
“In a word, Kat Smith is insightful. My brand story was drifting as my business evolved, and I needed help to get on course. Working with Kat was the right decision. Kat asked thought-provoking questions and listened deeply to pull out the nuggets of truth that my clients need to hear. Within a week, I had clarity on my story and a solid marketing strategy. If you have a chance to work with Kat - do it!”
— Kimberly Kosmenko | Kosmenko & Co.
“I signed up for the Storytelling Ninja workshop hoping to learn some basic information about storytelling. I left with vastly more. After a year of feeling stuck, in under 2 hours with Kat, I was able to rediscover my “why”, brainstorm names for my organization and determine the purpose of my online presence. I definitely left with tools to tell my damn story with a lot more confidence.”
— Lindsay Y.
“Kat’s workshop fell in that perfect spot of educational and personal – I left feeling like I had a better sense of brands in general, as well as how to develop mine.”
— Amy L.